Led by a core group of savvy senior leaders, our diverse and dedicated Allied Experiential team brings to each campaign enthusiasm and knowledge about interests that we are personally passionate about.
Each one of us contributes to the whole, and that inspires our creative process and our work. It’s our own relationships and personal touch that make the difference when it comes to driving passion in the market for brands and building relationships between our clients and their customers.
Matthew Glass, Senior Vice President
MATTHEW GLASS is Senior Vice President of Experiential Marketing. He brings 30 years of marketing experience, creativity and leadership to Allied Experiential. He is the co-founder of Grand Central Marketing, an experiential marketing agency where he developed award-winning campaigns for American Express, HBO, Meow Mix, National Geographic, Olympus, Robert Mondavi, Warner Bros., Zappos and many other clients. After 15 years building GCM, in 2013Matthew sold the agency to Allied.
Prior to GCM, Matthew worked at Lincoln Center for the Performing Arts in New York City and for the U.S. Comedy Arts Festival in Aspen.
Jennifer Granozio, Senior Vice President
JENNIFER GRANOZIO is Senior Vice President of Experiential Marketing. It’s rare to find someone with the organic ability to be both administrative and creative, yet Jennifer has thrived on this winning combo for 25 years. She’s a natural at concepting campaigns as well as guiding teams. Live events became such a passion that she co-founded Grand Central Marketing in 1999 and co-directed the agency for 15 years before selling it to Allied in 2013.
A multitasking master, Jennifer played a significant role in managing GCM while spearheading award-winning campaigns for Bravo, HBO, Meow Mix, National Geographic, OfficeMax, Olympus, Zappos and many others. Prior to GCM, Jennifer had many exciting roles in the event world including being the Assistant Director of Marketing at Lincoln Center, the Director of Ticketing Services for the U.S. Comedy Arts Festival in Aspen and the Project Manager for the JVC Jazz Festival & Eric Clapton Tours.
Jennifer brings her sensibility and savvy to Allied, making sure that the company’s experiential team is the best in the industry.